SANTANA panero
Product Design
FCTU
The treasure hunt platform
B2B and B2C platform that uses generative AI to create quest for consumers for engagement and marketing in museums, malls, etc...
Customer Segmentation
Explore different types of user that we are going to attract. Research the market, looking different services and collect ideas to create a experience that fits this unique service.
Elaborate taxonomy map to categorize content (tags), and set foundation for the product database.
Stablished customer segmentation focus and what type of product they can be more interested to organize content accordingly.
Information Architecture
Stablish the web architecture for the platform.
Landing page, registration and setup , branching in Profile creation for consumers and for business/creators users.
Consumers:
Homepage with curated content and browser. Product page and payment.
Creators:
Tool UX flow for simple creation from preselected options.
Onboarding
FTUE provides user data about activity preferences without overwhelming.
User testing with a simple approach as first attempt.
Polish design, and add more layers of user data gathered through gamification, at the same time that helps to display unique features of the platform (AR, generative puzzles and quiz, ...)
